Marketing Strategist with a passion for storytelling, innovation, and audience participation.
Mindful Marketing pioneer with an interest in the connection and brand growth. My speciality lies in the intersection between social media trends and data to create social and marketing strategies that serve the user. Utilizing the latest trends with my artistic instincts I create campaigns that engage and serve the greater good.
Special Skills
Graphic Designer and Video Editor: Adobe Creative Cloud - Premiere Pro, After Effects, Photoshop, Illustrator, Illustrator, InDesign
Social Media Expert: Community Management, Content Creator, Influencer Marketing, Copywriter, Email Marketing Platforms: Facebook, TikTok, Twitter, Instagram, Youtube, Snapchat, Twitch, Kickstarter, Clubhouse
Insights and Analytics: SEO, Paid/Organic Search, Website Optimization, Google Ads & Analytics, CreatorIQ, SproutSocial, Strategic shifts through social listening and media monitoring
Certifications: Certified Digital Marketing Professional - Digital Marketing Institute, HubSpot Social Marketing Certification
Current Programs
Appalachian Influence
-Used social listening to refine strategy and augment resources on website
-Grew audience to over 1k in under a year
-Set best practices for community management on topics regarding harm reduction
-Designed original static and video posts
-Engaged with Influencers to create online community and generate user-generated-content
-In charge of content scheduling and community management on Facebook , Instagram, and Youtube accounts
uInfluence
-Grew audience 22.8 % on Instagram and Facebook
-Increased published posts by 215%
-Spearheaded user-generated-initiative for digital volunteers across email and social
-In charge of content scheudling and community management on Facebook and Instagram accounts
Shots Heard
-Monitored social media for attacks against Health Care Professionals & misinformation trends
-Worked closely with Research team to identify trending misinformation topics
-Created original videos content creator/editor for TikTok page utilizing trends and SEO to increase membership and awareness on topic
-Created original static and video posts
-Created reels that boosted overall engagement on Instagram by 300%
-In charge of content scheduling and community management of Instagram and Twitter accounts
-Worked to curate content to add resources for users